Being “Social” is Hip… and May be Good for Your Bottom Line

We know that attract­ing new cus­tomers and prov­ing your­self to be more appeal­ing than the com­pe­ti­tion can be tough — espe­cially when your com­pany is still grow­ing and doesn’t have the resources for a mas­sive media blitz. So what’s the most effec­tive and cost-efficient way of pre­sent­ing your offer to a spe­cific tar­get audi­ence, with­out bank­rupt­ing your­self in the process? Two words: online marketing.

Be Where Your Cus­tomers Are
It’s no secret that peo­ple are spend­ing lots of time on the Inter­net. In fact, recent stud­ies show that more and more peo­ple are spend­ing at least 5 hours PER DAY on the inter­net, with a heck of a lot of that time being spent on social media net­works. You may not be using social plat­forms like Twit­ter, Face­book, and LinkedIn, but there’s a high like­li­hood that your cus­tomers and prospects are. Keep­ing your tar­get audi­ence updated about your lat­est offers and sales announce­ments is best done online – because that’s where peo­ple are most often look­ing for the information.

Unfor­tu­nately, of those com­pa­nies using social media as a means of com­mu­ni­ca­tion, only a few use it to its full poten­tial. For a suc­cess­ful social mar­ket­ing cam­paign, you have to reach your audi­ence not only via Face­book, but also via email, Twit­ter, blogs and a vari­ety of other infor­ma­tion channels.

Hit Two Birds With One Stone
The rea­son why online mar­ket­ing is so suc­cess­ful lies in the fact that you can send your mes­sage to peo­ple who are most likely to become cus­tomers. You can choose your tar­get demo­graphic, based on age, gen­der, loca­tion, or any other para­me­ter. This way, you can make sure your offer is rel­e­vant to the customer’s needs and possibilities.

Actively com­mu­ni­cat­ing and respond­ing to your clients on the Inter­net also presents you as a more approach­able and friendly com­pany. In other words, the more social you are, the bet­ter peo­ple think of you. Suc­cess­ful com­mu­ni­ca­tion will ensure that sat­is­fied cus­tomers spread the word, and soon their fam­ily and friends will know about your offers. This gives you a huge advan­tage over your com­peti­tors and has the poten­tial to sig­nif­i­cantly increase your client base.

Find out how easy it can be to stay con­nected to your client base using the power of the inter­net to grow rev­enue and increase mar­ket­ing ROI. Take your brand aware­ness to another level. Get started today, before your com­pe­ti­tion beats you to it.

If you need to improve you over­all I.T. sales and mar­ket­ing strat­egy MSP Sales Pros is ready to help. From bet­ter demand gen­er­a­tion to higher close ratios, MSP Sales Pros has what you need to improve your bot­tom line fast.

Mark Woldman

About Mark Woldman